Elliott Hill Aims to Revive Demand and Restore the Sneaker Giant’s Legacy Nike, a brand synonymous with athletic excellence, is charting a path to reclaim its market dominance under the leadership of its new CEO, Elliott Hill. In his first earnings call since taking the helm in October, Hill acknowledged that the company had “lost its obsession with sport” and outlined his strategy to reignite the brand’s iconic status. Despite better-than-expected quarterly profits, the announcement wasn’t all celebratory. Nike’s second-quarter revenue fell 7.7% to $12.35 billion, a figure slightly above the $12.13 billion analysts had anticipated. Earnings per share landed … Continue reading Nike CEO Vows a Return to Sports Roots Amidst Challenging Market