It’s not easy to start your own business, but if you’re Chin Simpson, you definitely make it look easy. As the founder of the soothing skincare brand Skin Poem, Chin has taken the beauty industry by storm. With every product paired with words of affirmation, Chin empowers others to radically love themselves and has become a light in the world of beauty.
The brand’s mission of helping others heal their skin stems from her brother’s battle with psoriasis. During the pandemic, her brother was diagnosed with a skin disease. As a means to support her brother through his pain, Chin resorted to replicating ointments to send her brother from overseas.
“He was really going through a lot,” said Chin. “He couldn’t really do anything because it was not easy for him to get access to a doctor.”
This is just one example of Chin’s immense love for her family. Chin was surrounded by love and support growing up in her tight-knit community. She credits her parents, aunts, and uncles for teaching her important life lessons that have transformed her into the woman she is today. Chin said her childhood was abundant in happiness, and her transition into adulthood did not come without challenges.
“Like a lot of us, [adulthood] took some time to figure out, which then led to some bad decisions and mistakes,” said Chin. “However, without these things, I also wouldn’t have learned, so it all worked out — it always does.”
Chin looks at the hardships she’s gone through with a heart full of gratitude. Everything she has gone through has allowed her to grow and become a version of herself she is proud of.
“[Going through hardship] then leads you to be more capable in handling the new sets of struggles that come your way in the future,” said Chin. “I believe it’s all part of that beautiful, unpredictable cycle of life.”
This mentality follows Chin in all areas of her life, including her business. Chin’s favorite moments within her company revolve around working with her team to find solutions and explore creativity. She enjoys collaborating with her team of dedicated and hardworking people. Chin has created a company culture within Skin Poem where she is able to work with her team
members directly and get to know them as people. She believes the camaraderie within her company is a reason for Skin Poem’s success.
Skin Poem is a skincare brand like no other. The intention behind every product is so its consumers feel empowered and confident in their own skin. The brand’s name pays tribute to Chin’s desire to lift others up with words of affirmation. With every product, the team at Skin Poem includes a line of poetry surrounding self-love, empowerment, and positivity to support its consumers through their journeys of embracing who they are.
Chin’s ultimate skincare advice is to unconditionally love the skin that you’re in. For Chin, what matters most is taking the time to shower herself with love and care for her body.
“You have to love your skin,” said Chin. “You have to love who you are. You have to accept and embrace the skin that you’re in and once that’s settled, once you’ve done that, then the outside will reflect.”
Written By : Yamillah Hurtado
